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A Recipe For Fundraising Success

A Recipe For Fundraising Success

Midlands Air Ambulance Charity is urging its supporters to host a chocolate-themed fundraising event on Thursday 31st January, as part of National Hot Chocolate Day.


In partnership with Knighton Foods in Staffordshire, the charity is supplying FREE bags of hot chocolate powder to supporters pledging to take part, from which they can make 50 cups of hot chocolate, and raise funds by selling them at just £1 each.  

Sofia Voutianitis, corporate partnerships manager for Midlands Air Ambulance Charity explains: “The National Hot Chocolate Day campaign is a simple yet effective way for our supporters to raise funds. It’s a great chance to get together with friends and colleagues and have fun whilst supporting a worthy cause.”


Richard Ilsley CEO of Knighton Foods adds: “We’re very excited to be supporting Midlands Air Ambulance Charity on this campaign, by providing supporters with a free one kilo bag of hot chocolate powder to kick start their fundraising. We would encourage other local businesses and community groups to take part and help us to raise lifesaving funds for such an important charity.” 


Find out more and download your FREE fundraising pack at: 


About Knighton Foods 

Knighton Foods Limited a wholly owned subsidiary of Premier Foods plc has site situated in North Yorkshire and on the border of Staffordshire and Shropshire.  A producer of specialty powdered food products for some of the world most recognisable brands, a manufacturing site with over 100 years of experience developing, packing and supplying products Knighton Foods today employees c350 people and operates 24/7. 


Midlands Air Ambulance Charity

• Who are we? Midlands Air Ambulance serves the largest air ambulance region in the UK. This includes the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; representing a population in excess of six million. 

• What do we do? The charity now responds to an average of 2,000 missions each year (approximately six per day) making Midlands Air Ambulance one of the longest established and busiest air ambulance operators in the UK.

•As part of its commitment to patient care Midlands Air Ambulance has extended its flying times from 7am until 9pm throughout the year. The service aims to introduce night operations to reach those who need urgent medical treatment during the hours of darkness.


• Every year Midlands Air Ambulance crew attend over 1,000 road traffic accidents on some of the most congested motorway networks in the country.

• The Golden Hour: If a patient reaches hospital within 60 minutes of injury, their chances of survival are dramatically increased. All areas of the region are accessible in 19 minutes and 90% of the region is accessible within eight minutes.

• The cost: Each year it costs in excess of £9 million just to keep the three charity helicopters operational. The charity receives no funding from the government or National Lottery so relies entirely on the support and generosity of local people and businesses. 

• Our bases & crew: The three air ambulance helicopters are based at Cosford airbase, near Shifnal Shropshire (covering Shropshire and the West Midlands), Tatenhill airbase, near Burton-on-Trent Staffordshire (covering Staffordshire and the West Midlands), and Strensham Services on the M5 in Worcestershire (covering Herefordshire, Gloucestershire and Worcestershire). 

•The charity’s three aircraft each carry a crew comprising a pilot, two paramedics or flight doctors plus full life-support medical equipment.